Digital Marketing Channels

Top 10 digital marketing channels

Digital marketing means is a marketing of products and service through digital channels; it includes mobile, search engine, email, mobile applications, social Medias etc.

1. Website
Website is the most first best channel used for digital marketing, you can use website for providing your product or service information to targeted customers. You can also use website for create a brand through website domain and website home title name. It is the best and fast way to provide information to your customers.

2. Email
I will suggest email is the second best tool used for digital marketing. You can use email for sending mail to large group of customers through a single click. Most email message will read the receiver. It read on the basis of quality of the content and the relevance of the information.

3. Social Medias
Social media is also the best platform you can use for market your product and services. I think most people now a day’s spending most times in social Medias. You can provide awareness of your product and services through direct messaging, group messaging, and paid advertisements.

4. Organic Search (SEO)
Organic search means unpaid search, it is listing search engine on basis of searchers exact search terms. It is making on the basis of hard work of firm or company. It a natural result of search engine. Difference between organic and Non-organic search result is organic is non-paid and Non-organic is paid. Examples of organic search includes, result appears in the search engines after the Google Adwords lists and examples of Non-organic is result appears in search engines on the top of the list or Paid Google Adwords.

5. Paid Search ( SEM or PPC )
Paid search is the direct opposite meaning of Organic search. It means by a firm or company paying to search engines for each click of their advertisement for displaying ads on the search engine or showing their websites. PPC means pay per click or clients pay cash to search engine on the basis of click only, need not to pay for visitors views.

6. Mobile
Now most people are spending more time in mobile than PC, they are mostly spending in the apps and games, so this is the best channel for providing ads to such types of apps and games.

7. Displaying Ads
Displaying ads means is an ad displaying as an audio, image and video. It attract viewers more than others advertisement. The main purpose of displaying ads is for making brand value of the company.

8. Content Marketing
It is the way of marketing a product and service through making content or articles. Here they are making content, giving exact information of the product or giving some comparison or writing some disadvantages of their competitive products.

9. Affiliates Traffic
Affiliate traffic is a way to create traffic through paying commission to others who’s displaying their ads on website or other social Medias. It helps to create more visitors and sales to affiliate marketer websites. It is the less cost way for build visitors.

10. Referrals Traffic
Referral traffic simply means providing back links to other websites and social Medias. It helps to grow the SEO of the domain and make more visitors from the search engines. Such back links show as a referral sites in Google visitors status.

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